The product's sales are a bit slower than we'd prefer, which I attribute partly to our newer retail front that hasn't yet built up much foot traffic. It's not a reflection on the product itself; rather, we also carry similar items that compete for attention. Despite this, customers love Grumpy Ginger, and it's a personal favorite among our owners. We feature it prominently through our 'Meet the Maker' series, where we showcase local brands with write-ups and QR codes for more information. Grumpy Ginger has been particularly well-received in these features, with customers showing a lot of enthusiasm. Whenever customers visit our store, I make sure to recommend Grumpy Ginger.