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Decision intelligence for retail category teams

See where the category is moving, find the brands worth evaluating, and align your team on what moves forward.

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Illustrative product preview: a buyer searches for growing wellness brands and explores markets and shared lists.

Retail insights from buyers at

Bi-RiteHy-VeeBristol FarmsNew Seasons MarketSprouts Farmers MarketGNCFresh Thyme Market

Identify categories gaining momentum, read their lifecycle and retail landscape, and see what deserves a closer look.

Time your assortment decisions. Understand where each theme stands in its lifecycle.

Breakout
Breakout
Growing
Growing
Mature
Mature
Declining
Declining

Stay ahead of category shifts. Discover emerging themes and opportunities across categories.

Spot shifts in shopper demand. Track emerging search patterns and growth in consumer interest.

Assess the brand landscape. Identify key players and uncover market white space.

Product previews with illustrative data.

From category movement to assortment decisions

Wellness, what changed this month
CategoryStageSearches, past 3 months
Adaptogens
GrowingMature
3%
Collagen
MatureDeclining
18%
Electrolytes
BreakoutGrowing
38%
New brands this quarter12
Stores, vs last quarter14%
Product preview · illustrative data
  1. Focus on the shifts that matter

    Track category momentum, lifecycle, and retail landscape to understand what is changing and why.

    Wellness, what changed this month
    CategoryStageSearches, past 3 months
    Adaptogens
    GrowingMature
    3%
    Collagen
    MatureDeclining
    18%
    Electrolytes
    BreakoutGrowing
    38%
    New brands this quarter12
    Stores, vs last quarter14%
    Product preview · illustrative data
  2. Surface brands beyond the familiar set

    Expand your set with emerging, growing and international brands aligned with category movement and buying priorities.

    Wellness brands we don't sell yet
    Growing fast
    Not in our stores
    BrandFollowers, past year
    Lumen BotanicsWoman-owned
    Adaptogens, not in your stores
    46%
    Followers, past year
    Product preview · illustrative data
  3. Evaluate shelf fit with evidence

    Compare category momentum, market presence, retail readiness, and buyer relevance before formal review.

    Shelf fitWellness, West region
    Signal
    Lumen Botanics
    Candidate
    Fieldstone
    On shelf
    Category
    average
    Signal Score
    61/100
    68
    62
    12-month movement
    +24%
    +7%
    +9%
    Retail presence
    1.1K stores
    3.4K stores
    640
    Buyer sentiment
    4.6 (52)
    4.2 (41)
    4.2
    Lumen Botanics leads 2 of 3 signals.
    Product preview · illustrative data
  4. Decide what moves forward, together

    Align shortlisted brands, supporting evidence, and team criteria in one shared view for clear, consistent assortment decisions.

    Q3 wellness reset
    Lumen Botanics
    Adaptogens
    Flagged
    Case for it
    Priya Raman2d
    Margin works at 40 doors but not at 200. Can we get their fill rate first?
    Sam Ortiz1d
    96% and 94% the last two seasons. That clears our bar.
    Sam flagged this1d ago
    Product preview · illustrative data

Evaluate at scale, on your team’s terms

Bring your team’s way of evaluating brands into every category and channel, so complex reviews stay relevant and consistent without rebuilding the work each time.

  • Built around your team's standards
  • Adapted to each category and channel
  • Complex reviews, handled at scale
  • Consistent across reviewers and over time

Review Standard

Category team, West region
RTI 70+
Applied to
Wellness
Functional beverages
Snacks
Assortment Fit
30%
Price & Margin
25%
Promo Readiness
20%
Velocity Potential
25%
Add criterion
OlipopPoppiRitualOllyFour Sigmatic
22 brands reviewed this quarter
Product preview · illustrative data

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About Cohere Commerce

Years in physical retail showed us how often critical insights get lost across fragmented data, spreadsheets, and individual expertise. Cohere Commerce brings them together, combining retail knowledge with deep data science to deliver a clearer view of the market, while keeping human judgment at the center of every decision.

Frequently asked questions

Cohere Commerce is a retail intelligence platform for physical commerce. It helps teams evaluate brands, categories, and market opportunities with structured signals and practical context.

See what is gaining tractionin your category.

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