What a week at Expo West! Out of the many booths and samples our team were able to see and taste, there were a few trends we noticed that we might start seeing more in 2025.
As we stroll through the buzzing aisles of Expo West, it's clear that the health and wellness scene is alive with excitement and innovation! From seasoned pros to fresh faces, everyone's getting in on the action, showcasing new twists on old favorites and exciting glimpses into the future of wellness.
So, what's the scoop? Let's dive into the juiciest trends and coolest takeaways from this year's Expo West extravaganza!
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- Non-Alcoholic Revolution: Non-alcoholic beverages carve out their own niche, reflecting a growing consumer trend towards mindful drinking. With an emphasis on flavor and functionality, these alternatives cater to individuals seeking healthier beverage options without compromising on taste.
- Super Water Sensation: Super water emerges as a standout trend, offering hydration fortified with a myriad of beneficial ingredients. This fusion of hydration and functional benefits reflects consumers' desire for multi-dimensional beverages that support overall wellness.
- Gut Health Goes Mainstream: The spotlight on gut health intensifies, with a paradigm shift towards viewing food as medicine. Brands are leveraging this trend by incorporating gut-friendly ingredients and highlighting the connection between diet and overall well-being.
- Gummy Craze: Traditional snacks, drinks, and even alcohol undergo a gummy transformation, tapping into nostalgia and convenience. This playful twist on familiar favorites offers a novel way to enjoy beloved treats while capitalizing on the gummy craze sweeping the market.
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New Ingredient Stars
- Honey: Honey emerged as a star sweetener, infusing a variety of products from alcohol, coffee, to even soaps, captivating attendees with its versatility and natural sweetness.
- Seaweed: Seaweed gained recognition for its health benefits, appearing not only in snacks but also as an ingredient in beauty products like shampoo and hand cream.
As we wrap up Expo West 2024, it's clear that the health and wellness world is buzzing with energy and excitement! From snacks that pack a protein punch to treats that are friendly to our guts, this expo has shown just how committed the industry is to keeping things fresh and fun for us all.
Also thanks to the notes from our friends: Rachel Mansfield, Morgan Drummond and Steph Peng.