CPG brands are always mixing things up with special releases that grab attention and create buzz. For retailers, these special editions are a great way to spice up your shelves, boost sales, and keep customers coming back for more. Let’s dive into the latest must-have releases you won’t want to miss!
Aura Bora
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Aura Bora's Chai Cranberry combines cinnamon, cloves, and tart cranberries for a festive, holiday-inspired flavor, while Green Bean Casserole blends sweet green beans with fresh sage extract for a savory, unexpected twist. Both offer unique, seasonal sparkling experiences.
Retail Performance Overview:
Aura Bora is praised for its unique packaging, creative flavors, and reasonable pricing, with Lavender Cucumber noted as a best-seller. Sales can slow in winter or crowded markets, and its flavors may be an acquired taste for some. Demos and seasonal promotions could help boost visibility and sales.
Mixly
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Mixly offers 4oz glass bottles in flavors like Strawberry Pomegranate and Rosemary Lemon Honey, making 1-2 cocktails per bottle. Made with fresh ingredients and sweetened with honey, Mixly lets you mix cocktails or mocktails with ease, using your favorite liquor or soda water. Each bottle includes a recipe card with four drink ideas.
Retail Performance Overview:
Mixly Cocktail Co. receives mixed reviews, praised for its unique flavors and eye-catching packaging, but criticized for its higher price point. Sales are strongest during holidays and summer, with some stores seeing decent movement, especially with Strawberry Pomegranate and Grapefruit Jalapeno. However, sampling and better marketing could help increase sales, as some retailers note slow turnover without direct customer engagement.
Rooted Fare
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This pack includes three Chinese-American spreads: OG Crunchy Black Sesame Butter, Pineapple Cake Cashew Butter, and Chinese Almond Cookie Butter. Perfect for starting your day or enjoying a snack. Plus, while supplies last, you'll receive a free Chinese-American Christmas-themed sticker pack with 6 high-quality stickers, featuring designs like a rice bowl ornament and a snowy Chinese restaurant. Ideal for decorating your water bottles, laptops, and more!
Retail Performance Overview:
Rooted Fare receives mostly positive feedback for its quality, flavor, and packaging. It's popular in many stores, though some report slower sales or niche appeal. While the price is generally seen as fair, a few retailers suggest it could be lower. Packaging issues, like leaking seals, have been noted but seem to be improving. Suggestions for improvement include offering samples, better shelf talkers, and a gluten-free version, as well as switching back to glass containers to reduce plastic. Overall, the product is well-liked and has a loyal customer base.
Cheeky Cocktails x Kástra Elión
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Introducing the Espresso Mini Martini Kit, a collaboration with @cheekycocktails! This professional-grade cocktail kit is perfect for home or bar use and pairs beautifully with Kástra Elión Vodka. The kit includes a curated cocktail recipe, a 375ml bottle of Kástra Elión Vodka, 4oz of Cheeky Espresso Syrup, a jar of espresso beans, and two 3oz mini martini glasses. Ideal for 2 people, it makes a unique gift for birthdays, holidays, or any special occasion.
Retail Performance Overview:
These products have been a great addition to the store, adding unique color and texture to displays. Customers have responded positively, and the recipes are easy to follow, enhancing the store's offerings and creating excitement among shoppers.
Fishwife
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Launching in February 2025🌻, this vibrant cookbook by Becca Millstein and Vilda Gonzalez is set to brighten up your kitchen with 80 flavorful recipes perfect for any occasion! Whether you're cooking for one, hosting a picnic, or enjoying a sunny breakfast, you'll find easy-to-make dishes in chapters like Just a Quickie, A Meal for One, Picnic in the Park, and more. Enjoy recipes like Tinned Smoked Salmon Deviled Eggs, Smoked Mackerel Udon, Sardine Fritto Misto, and Rainbow Trout Tacos with Peach and Tomato Salsa—a delicious mix of powerfully flavorful meals for every moment!
Retail Performance Overview:
Fishwife consistently receives praise for its standout packaging, high-quality products, and strong sales performance. Retailers note that items like the Salmon and Sardines fly off the shelves, especially when promoted. While the price is a bit higher than some competitors, it’s justified by the product's quality. Customers love the brand, and many stores are eager to keep it stocked. Some suggest more variety packs or additional product options, but overall, Fishwife remains a top choice for many retailers.
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