Your direct link to you brand profile:
What Retail Buyers Are Saying about this brand
Shane Heath, the founder of MUD\WTR, struggled with anxiety and depression from a young age and sought to improve his mental health after a friend's tragic death. While working in tech startups, he found that excessive caffeine worsened his anxiety and sleep issues. After a transformative art residency in Goa, India, he embraced healthier habits and created MUD\WTR by blending cacao, masala chai, adaptogenic mushrooms, and spices. Launched in 2018, MUD\WTR aims to redefine coffee culture and promote mental well-being, with products now available in over 500 Target stores and international markets. Heath's journey from a burned-out employee to a successful entrepreneur reflects his commitment to enhancing mental health through innovative, mindful products.
Discover more brands like MUD\WTR
MUD\WTR?