We believe that wellness, energy, supplements and good for you products should no longer be a sacrifice in taste, vibe or aesthetic. What started out as a product for intense fitness performance is now evolving to become a go-to want and need for all day, everyday life. It has women's wants and needs written all over it, yet there is not a single brand focused on building with a truly women-first lens. We want products that give us energy, yes, but with added benefits we love for health, wellness and mindfulness. We want products that are good for you and look good with you! We want communities and brands that speak to us visually and show up reliably, with digital moments and IRL experiences we care about. We crowdsourced every moment of this journey thus far, and we plan to do so every step of the way. We’re a brand built by followers and friends, driven by community.