Hottest Summer Products for 2024

As the temperature rises, it's time to gear up for the hottest season of the year with the coolest CPG trends. From refreshing beverages to outdoor essentials, this summer promises to be a sizzling adventure filled with delightful products to keep you cool.

This season, it's all about caffeine, tropical fruits, and botanicals. From coffee to tea, caffeine leads the way. While tropical fruits stay popular, botanicals like apple mint are significant too. So what's hot in this summer?

Leisure Project

Leisure is your go-to hydration drink for mind and body wellness. Packed with flavor, nutrients, and just 30 calories, Leisure refreshes and rejuvenates, keeping you hydrated and energized throughout the day. Whether it's a scorching day or you need a mood boost, Leisure has you covered.

Retailers’ Insights from Cohere:

Leisure is a top seller, loved by most retailers. Its delicious taste, sleek packaging, and fair pricing make it a hit. Whether in-store or through Instacart, it flies off the shelves, filling a niche with its unique blend of flavor and electrolytes.

Ciao Pappy

Ciao Pappy offers modern pantry essentials with their marinara sauces, drawing inspiration from the Italian Riviera and California coast. Crafted for the modern family, these sauces are non-GMO, sugar-free, and made without pastes or blends. Enjoy the healthy option and celebrate Italian heritage with premium quality and essential convenience.

Retailers’ Insights from Cohere:

Ciao Pappy is a favored local brand known for sustainable products. Their delicious marinara sauces feature high-quality ingredients and eye-catching packaging, with no apparent areas for improvement noted. While some customers initially hesitate due to the price, they quickly become fans after trying the product. Nonetheless, the sauces are well-received by customers, with their unique taste and standout labeling making them a success in the store.

Hiyo

Hiyo is a mindful social tonic crafted with organic adaptogens, natural nootropics, and functional botanicals to elevate your mood. Many consumers enjoy the diverse and tasty flavors, while others commend it as a functional, relaxing drink. "The Float" is a delightful sensation that comes from the floaty functionals that are in every can of Hiyo. Some say it melts away stress, others say it makes them feel more present and talkative, while some just wanna' get up and dance. Perfect for vacation, parties, or if you wanna be present in any event.

Retailers’ Insights from Cohere:

Hiyo is a crowd favorite and is generally well-received by customers due to its low sugar content and flavorful taste. The Watermelon Lime flavor moves slower but is still popular, thanks to its attractive packaging and reasonable price point. Many customers appreciate Hiyo as a non-alcoholic option for socializing.

Kin Euphorics

KIN beverages combine nootropics and adaptogens to offer cognitive benefits and reduce stress, promoting balance in body and mind. The entourage effect of these properties can elevate your state of mind without harm. Ideal for maintaining full energy for any occasion.

Retailers’ Insights from Cohere:

Kin Euphorics' standout packaging and competitive pricing make it a hit on shelves. While they educate customers about its relaxing drinks, they appreciate the variety and great taste. Popular among students, it's one of the top sellers, though a recent price increase is noted.

Melati Drinks

Melati is a non-alcoholic botanical spirit that not only looks and tastes great but is also good for you. With 21 plants to tantalize your taste buds, it offers a deliciously complex blend of berries, citrus, spice, and bitters without the guilt of empty calories or adverse effects of alcohol. Rather than imitating a specific alcohol, Melati opts for unique and adult botanicals to provide a sweet, salty, sour, bitter, and umami experience.

Retailers’ Insights from Cohere:

It's primarily used in house cocktails and generally well-liked for its taste, packaging, and branding. However, some customers find the price point high, impacting sales in certain contexts like herb shops. While there's appreciation for the product's quality, concerns about pricing and sales volume persist, especially in comparison to alcoholic options. Despite its appeal, sales may not match expectations due to market dynamics and pricing considerations.

AVEC Drinks

AVEC Drinks presents a lineup of premium carbonated water and mixers crafted with real fruit juice and spices. Versatile and vibrant, these beverages are designed to be savored solo or as a delightful addition to cocktails. With flavors like ginger, grapefruit, and lime, AVEC Drinks offers a refreshing burst of bubbles perfect for any occasion, whether it's a beach trip, party, or simply a desire for a quality drink.

Retailers’ Insights from Cohere:

Currently, sales are sluggish, but AVEC Drinks still sells fairly frequently, particularly when customers seek non-alcoholic alternatives. Overall, customers are satisfied with the drink, and they maintain ample stock on their shelves to meet demand.

Narra

Narra offers a unique twist with milk from oats and flavors inspired by Asia, setting their lattes apart from the ordinary. Infused with tea for smooth and focused energy, these lattes contain no added sugar and are dairy-free, making them perfect for an afternoon pick-me-up or a pre-workout boost at the gym. Whether you're burning the midnight oil or need a practical caffeine fix, Narra's milk teas have you covered, offering a healthier alternative to traditional caffeinated drinks.

Retailers’ Insights from Cohere:

Despite its higher price point, Narra sells well, likely due to its attractive packaging and delicious flavors. Customers are drawn to the product and often return for more, appreciating its overall quality.

Smootch

Introducing Smootch, the innovative gut-friendly hydration drink infused with the nourishing power of regenerative oats. Offering a more nutritious and sustainable alternative to traditional sports drinks, Smootch combines regenerative oats, organic juices, and essential electrolytes. Perfect for combating summer heat, Smootch is ideal for pre or post-workout hydration, providing a flavorful boost while replenishing electrolytes. Whether enjoyed during exercise or as an alcohol alternative, Smootch is the refreshing choice for a healthier lifestyle.

Retailers’ Insights from Cohere:

The Smootch oat water is gaining attention for its appealing appearance on shelves, though its sweetness might deter those cautious about sugar intake. Despite this, the drink is well-received, with the Guava Hibiscus flavor standing out as particularly popular for its great taste and healthy image.

MìLà

MìLà is a Chinese food company renowned for its expertise in crafting and delivering fresh, premium-quality frozen soup dumplings. These delectable dumplings are meticulously prepared using authentic Chinese recipes, ensuring an unparalleled taste experience. Ready to eat in just minutes, they are the ideal choice for picnics or convenient snacks at home, offering both convenience and authentic flavor in every bite.

Retailers’ Insights from Cohere:

Mila is doing well, with sales indicating it's a popular item. The packaging is attractive and inviting, prompting customers to try it. It's a favored brand, and recent sales have been promising. Overall, they’re satisfied with its performance, and enthusiastic about expanding their range with more Asian products.

Tochi Snacks

Tochi, a brand fueled by health-conscious enthusiasts, from marathon runners to yoga instructors and HIIT athletes. Their goal is to make food taste and feel amazing, which is why their Tochi salmon chips are brimming with functional nutrients like collagen and omega-3s. Indulge in exceptional flavor and reap maximum benefits with every bite! Plus, explore their globally-inspired snacks for any occasion!

Retailers’ Insights from Cohere:

Tochi snacks, especially the popcorn, sell well and receive positive feedback. Customers are happy with the quality and packaging. While the popcorn sells fastest, the salted egg salmon chips have fans. There were some ordering delays during a transition, but overall, shipping is fast and reliable. Sales remain steady, and the price aligns with other products.

With these top CPG products on the list, you're ready to stock your shelf and create memorable moments for your customers. Cheers to a summer filled with love, laughter, and the hottest CPG trends of the year!

Seeking more refreshing summer treats to beat the heat? Find them at Cohere!